Digital Marketing Services

Every company needs a digital strategy. Just having a nice website isn’t enough in today’s online world. To fuel the growth of your business you need a digital marketing strategy that aligns with your business goals. We can help drive more visitors, get you more leads and grow your business.

We can design a digital strategy for your specific needs utilizing Search Engine Optimization (SEO), Local Search, Paid Digital Advertising, Email Marketing, Content Marketing and Social Media.

Search Engine
Optimization

Local Search
Marketing

Content
Marketing

Email
Marketing

Search Engine Optimization

SEO Programs that Drive Results

Getting ranked in the search engines is more competitive than ever. Search engine algorithms are constantly evolving and growing more complex. Our SEO Experts will create a comprehensive strategy to ensure that your website is ranking for relevant searches and driving qualified traffic to your website.

Our team will work with you to develop a content strategy based around the keywords that your potential customers are searching for. We will structure your website to optimize conversions and will track the results for you in website analytics.

Search Engine Optimization is one of our core services and our team has been optimizing websites since the term SEO was created over twenty years ago. Contact us today to get your site ranked and generating leads. We specialize in SEO for Manufacturing and B2B companies.

Components of Our SEO Program

The four key areas we focus on to ensure a successful SEO Program.

Technical SEO:
Focusing on the website platform, coding, site speed, mobile friendliness, crawlability, etc.
On-site SEO:
The optimization of your content, HTML tags, URL’s, keywords, user experience, calls to action, etc.
Content:
Having the most relevant, detailed information and best answers to a prospect’s question.
Off-site SEO:
Building authority to ensure Google stacks the deck in your favor. Link building and citations.

Local Search Marketing

What is Local Search and Why is it Important?

Local search is a great service for companies who mainly sell locally or regionally. Every small or multi-location company can grow their business and attract more customers using our local search strategies.

DID YOU KNOW? According to Google, 46% of searches have a ‘local intent’

Features of Local Search Program:

Our Local Search program includes locally-oriented SEO, Google My Business listing optimization, map inclusions, citations in business directory websites, and review management.

Content Marketing

When You Have Useful and Relevant Content, You Gain Credibility.

When you have useful and relevant content your prospects actually want, you gain credibility points and assume the role of expert during the buying cycle. You provide them with sound advice, possibly a new perspective on their market or solution, challenge them and provide alternative solutions.

Becoming both the expert and advisor helps you build, maintain and strengthen your relationship with your customers. This translates to customer loyalty and continued business, thereby supporting your sales and marketing goals. A steady flow of good content into a website is fuel for an SEO program and will increase your lead generation.

Email Marketing

Email marketing is still ranked as one of the most effective digital marketing channels. It is a great way to stay in touch with existing customers about new products, services and industry news. For your prospects, its an effective way to nurture leads as they moving through the sales cycle. However it takes an effective and professional email campaign to stand out and get noticed.

With Email Marketing, You Can:

Engage more frequently with your existing customers
Automate lead nurturing with prospective customers
Create an opt-in form that converts visitors into contacts
Reach mobile users with mobile friendly emails

Paid Digital Advertising

Targeted and Flexible Campaigns

Paid digital advertising is a great way to get in front of potential customers who may not have found you otherwise. Paid search and social advertising is a great compliment to strategies like SEO for lead generation, while retargeting is used for lead nurturing. We create conversion-driven paid advertising strategies to help businesses get more leads and increase sales.

Popular Types of Paid Digital Advertising

Google Ads (PPC)
Social Media Advertising
Retargeting & Remarketing
Banner Ads

Comprehensive Marketing Programs

Many small to medium sized businesses do not have full time marketing departments to handle all of these marketing needs. Managed by Visual App, we can tailor a program to minimize the internal marketing resources at your company and give you a marketing partner that can take the lead on your digital marketing strategy. You will have a dedicated account manager that will offer proactive service and access to our marketing and management teams for strategic consultation.