You need content, that’s the simple truth. Content is what draws in your customers and lets them know of your services. Content is the key to selling your products. Content provides your material success, and yet, in front of your stark white Word document or piece of paper, you simply cannot find the words to… Details
Don’t Let Duplicate Website Content Wreck Your Rankings
The most troublesome thing about duplicate content on your website, and the consequences it represents, is that you may not even know it exists. Content is perhaps the single most important aspect of your website. Not only does it represent an informative value to your new visitors and returning patrons, but also conveys positive trust… Details
Why is Great Content so Crucial to Your Digital Marketing Strategy?
The phrase “Content is King” has become a common credo in the digital marketing world. While admittedly a bit cliché, it’s a very accurate, if deceptively simple, statement. Creating unique, high quality content is the cornerstone of any successful business plan for web marketing. Before we dive into the process for crafting great content, let’s… Details
Simplified SEO Strategies: “Long-Tail” Keywords Explained
If you’ve ever researched SEO strategies or discussed keyword targeting strategies with your digital marketing team or SEO agency, you may have come across the phrase “Long Tail Keywords”. Granted, this term might also be entirely new to you. Or perhaps you’ve heard it but you’re unsure of its meaning. Either way, any business owner… Details
4 Tips on Writing Engaging Content for Your Website
Tell me if you’ve heard this one before. You are looking to create/re-design your website. It needs to be done and you finally break down and take the plunge. You start talking about colors, images, format, tone, etc. of your new website. Then your web design or marketing firm approaches you with a question –… Details
The Importance of Content in Search Engine Optimization “SEO”
Search engine optimized content is one of the most important elements of SEO. It plays a vital role in determining who finds your website and what information they take away once they have landed there. It also plays a vital role in increasing your conversion rate. How Search Engines Work First, it is important to… Details
6 Tips for Creating Great Blog Post Content
1. Maintain the Basic Blog Post Elements Great blogs start with basic features that encourage people to not only read, but take action. Your blog should include an eye-catching title, relevant and unique content, links to other pages or resources, sidebars with calls to action such as “subscribe” or “contact us” and social media sharing buttons…. Details
5 Reasons Why Local Search Marketing is Right for You
With over a billion local searches performed each month, it’s pretty clear that if you do business locally or regionally, local search marketing should be part of your online strategy. There is so much competition for the top spots in the search engine results pages. Why waste time and resources competing with companies who are… Details